@curlspecialistbournemouth

In a world where profit often takes priority, Jen Gaia is challenging the norm — one curl at a time. Founder of The Curl Specialist Bournemouth, Jen has built something truly different: a business that puts people first. From salon services and education to coaching, podcasting, memberships and mail order, her work is multi-faceted and full of purpose.

But behind all the variety sits one simple “why”: people over profit.

For Jen, that philosophy isn’t just a slogan — it’s the foundation of everything she does. As someone who is neurodiverse, she’s built her business around harmony, not hustle. “I work in a way that allows my neurodiversity to thrive,” she says. “That freedom helps me sustain a long career, stay creative, and build toward personal goals like owning my first home.”

That mindful balance extends to every corner of her business. The Curl Specialist Bournemouth is more than a salon — it’s an ethical, inclusive, and socially conscious space designed to make everyone feel seen and supported. It’s where stylists can work sustainably without burnout, clients with textured hair can finally feel understood, and neurodiverse people can experience a salon that truly caters to them.

Jen’s vision is clear: the future of hairdressing must evolve.
“Business doesn’t have to come at someone’s expense,” she says. “A salon can be ethical without costing the earth. It can be inclusive simply because everyone deserves to be seen.”

Through her work as an educator, coach, and ambassador for both The Green Salon Collective and Organic Colour Systems, Jen champions this belief across the industry — advocating for better training, fairer working conditions, and more responsible environmental practices.

Everything about The Curl Specialist Bournemouth is intentional. Jen’s mission is to stop salon trauma in its tracks, raise up stylists with the education they were never given, and create a space that heals instead of harms.

Because when you take care of your people, your people take care of you.

People over profit isn’t just Jen’s philosophy — it’s the future of hairdressing.

Check out our events page for details of Jen's upcoming OCS Curate Events. And be sure to follow Jen across her social accounts: