• Keep Curl Shampoo 250ml
organic colour systems

Keep Curl Shampoo 250ml

Free from sulphates, sulfonates and silicones and with the perfect balance of protein and moisture for curls; keep curl is the go-to range for healthy curls every day of the week.


Due to the success of the care range for curly clients, this product has now been discontinued.

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for curly hair /
SLS, SLES & silicone free /
curl retention and definition /
contains plant amino acids /
control frizz /

Aqua, Cocamidopropyl Betaine, Lauryl Glucoside, Coco-Glucoside, Polysorbate 20, Glyceryl Laurate, PEG-120 Methyl Glucose Dioleate, Hydrolyzed Wheat Protein, Phenoxyethanol, Panthenyl Ethyl Ether, Citric Acid, Benzoic Acid, Limonene, Parfum, Tetrasodium Glutamate Diacetate, Dehydroacetic Acid, Sodium Benzoate, Ethylhexylglycerin, Eugenol, Linalool, Aloe Barbadensis Leaf Juice, Anthemis Nobilis (Chamomile) Flower Extract, Potassium Sorbate.


cleanse /
Emulsify keep curl shampoo in your hands until it goes whiteish before massaging through your roots, mid-lengths and ends. Rinse thoroughly.

nourish /
After cleansing, squeeze excess moisture from the hair. Spray keep curl treatment generously through curls, massage through and leave to soak in for 15 minutes. Rinse thoroughly.

optimise /
Squeeze excess water from the hair. Apply keep curl conditioner generously from roots to ends, massage through and leave for a couple of minutes before rinsing.

dress /
Apply the keep curl memory spray and/or memory gel generously to towel dried hair and style as usual. The memory spray can be spritzed into dry hair when curls need a refresh.

Naturally curly hair / permed hair / maintaining curl definition / strengthening curls / supporting hair health and hydration.

This bottle is made from 100% recycled waste plastic. After use / peel off the label and place the bottle in your recycling bin.

Click here to view the recommended retail price (RRP).

How does the keep curl range work within the ocs system?

Regardless of hair type, an initial hair analysis should always be performed before choosing which haircare products to use. If it shows the hair’s protein and moisture is relatively balanced, and you have curly hair, use the keep curl range.

If the hair analysis shows hair is lacking moisture, use the aqua boost mask / if hair is lacking protein, use the ocs power build mask.

Can I use OCS if I follow the curly girl programme?

Absolutely! And, if you like to co-shampoo / i.e. using conditioner to ‘wash’ your hair instead of shampoo / the Keep Curl Conditioner is perfect for the job.

I wash my hair as little as possible, how can I get my curls under control when I wake up each morning?

All curls are different and you have to find what works best for yours, but here are a couple of suggestions.

• Wet your hands and scrunch the water through your curls. This will help to ‘reactivate’ the curl memory products already in the hair.

• Tilt your head then lightly spray and scrunch the Keep Curl Memory Spray throughout.

OCS Curate / Curly courses /

Take your curly results to the next level

Designed for professional salons to elevate results and build confidence with textured hair.

Two-Day Curly Convention – Leeds (23 Feb & 9 Mar) / Hosted by Terri Akan, this immersive course covers curly theory, styling and cutting, with hands-on practice on doll heads and live models.

Curly Cutting Masterclass – London (23 March) / Hosted by Jen Gaia, The Curl Specialist. A one-day look and learn class covering into curl assessment, cutting techniques, common pitfalls and confident client communication.

Perfect for salons looking to elevate curly services and deliver consistently beautiful results.

events calendar

key ingredients /


aloe barbadensis leaf juice
Moisturises the hair and scalp, reduces irritation, and promotes healthy hair growth, making it a must-have in shampoos for healthy hair.

hydrolyzed wheat protein
Crucial for strengthening and repairing hair. It penetrates the hair shaft to improve elasticity, prevent breakage, and add shine, making it especially beneficial for damaged or brittle hair.

panthenyl ethyl ether (pro-vitamin B5)
This form of Vitamin B5 is highly effective for nourishing and strengthening the hair, enhancing its softness, shine, and overall health. It helps prevent dryness and keeps the hair looking smooth and healthy.

  • certified b corp /

    putting planet and people before profit

  • vegan / cruelty-free /

    because beauty shouldn't harm animals

  • sustainable /

    treading gently on our beautiful planet

  • gentle formulations /

    using natural and organic ingredients